Wednesday, March 21, 2012

You Can't Fake Fashion

CFDA eBay Diane Von Furstenberg
Custom designed Tote by Diane Von Furstenberg.
(Photo by:Courtesy Photo)
Designer fakes have long been an issue in the world of fashion.  Everything from Gucci to Louis Vuitton has been knocked-off in the name of getting fashion to the masses.  The Council of Fashion Designer of America (CFDA) and eBay have partnered on the campaign "You Can't Fake Fashion" for a second year.  They have launched a collection of designer original tote bags to raise awareness about the issue of fakes in fashion.

Robert Geller tote.

Alan Marks, eBay's senior vice president of global communications is very excited about this campaign.  He told Women's Wear Daily, "The awareness around counterfeits generated by the campaign was invaluable and we hope to see even more of a reaction from the industry and consumers this time around."  Last year the collection of bags were so popular they sold out within 48 hours.  This time around over 75 designers have created totes to support the campaign.  Some of America's best known including Diane Von Furstenberg, Ralph Lauren and Tommy Hilfiger have all created an original tote.  They are retailing at $200 each and all the proceeds will go to the CDFA Foundation.

Betsey Johnson tote.

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