More and more designers are opting to create short films to present their collections for the next runway season. For labels that don't have the big powerhouse budgets this is always a great alternative to the regular runway show.
Labels like Rogan, Surface to Air, Calla and Maki Oh, are just a few who opted to show their collections this way for spring 2013. Check out the link below from Style.com showcasing the creative ways these designers displayed their collections.
http://www.style.com/trendsshopping/stylenotes/S2013RTW_Video_Fashion_Week/
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