Wednesday, April 6, 2011

Runway to Green

The fashion industry has often been accused of being one of the biggest culprits of waste and disregard for the environment.  When you think about it, consumers are encouraged to purchase new items every season.  Excess fabric, dye, and so many other factors are spoken of when a company is trying to address being environmentally responsible.

Runway to Green is an organization dedicated to raising awareness about the environment in the fashion business.  This is a partnership with top designers from around the world to raise funds to educate and create awareness about better business practices to help the environment.  Each designer created a fashion item that would be exclusive to Runway to Green and will be sold on NET-A-PORTER.COM, through each designers website and at selected retail outlets in Fall 2011.  Proceeds from sales will go directly to Runway to Green in turn funding organizations like United Nations Environment Programme's Billion Tree Campaign and the Natural Resources Defense Fund.

Designers who partnered with this venture include Jason Wu, Gucci, Rachel Roy, Manolo Blahnik, Prada and  Diane von Furstenberg.  The designers will be part of the educational programs for the Natural Resources Defence Council.  Each will be learning how they can implement more environment friendly practices into the production process.

The campaign was launched on March 29, 2011 in a collaboration with Christie's in New York City.  With the support of major players like Vogue and Anna Wintour, this organization will certainly make headway into changing the habits of designers in the industry.

No comments: