Lady Gaga is set to launch her very first signature fragrance. In a partnership with Coty Inc., she's not the first superstar to license her name and image to a fragrance. Lady Gaga is one of the world's most successful artists having sold over 13 million albums worldwide. She is also one of the most influential musicians today in style and beauty. With a larger than life image, the fragrance will likely be the perfect extension of her brand of art, music, fashion and style.
The fragrance has not been named yet and will be launching in the spring of 2012. Coty plans to give Lady Gaga creative control on the creation of the new scent.