Friday, July 20, 2012

Is Renting the New Shopping Habit?

Gucci vintage Boston Bag
Ever dreamed of owning your own designer bag but just couldn’t afford it?  Or how about a new evening gown or suit for that upcoming event?  Well lucky for you there are places now where you can rent something you need for the amount of time you want.  I'm not talking about traditional rental shops but online stores like the Germany based Erento where you can rent anything from handbags to computers and even luxury cars.  The website has already received positive reviews from BBC, The Financial Times, MSNBC and CNN International.  Bloomberg Businessweek called Erento "the eBay for rentals".

I found it fascinating that you can rent a Lamborghini for just over £1000/day ($1600USD/day).  Envision stepping out of this luxury car and having all eyes on you as you give the Valet Parking attendant the keys.  For most it's only a dream.  But with websites like Erento, it can be a reality.

It's also a great way to give a gift that is really an experience like no other.  There are yachts, boats and so much more you can rent for someone on their birthday or to celebrate a special event.
Jaguar XK8.
Find an assortment of luxury cars on

The global economy has continued to remain unstable for several years and even the wealthy are scaling back on buying goods.  It makes sites like this the perfect alternative to having the things you want at a fraction of the cost.

For fashionistas I'm sure you'll love being able to carry an original Gucci handbag or an authentic Chloe and the classic Prada.  You'll find something to satisfy your desire; even if only for a few days.   

How does it work?  Well it's as simple as three easy steps.

  1. Go to the site and select the items you would like to rent.
  2. You'll notice the items are available in various locations around the world.  Contact the owner through the website to make arrangements and determine the terms of rental.  There is no obligation with the initial contact.
  3. Schedule your pick up and delivery.

It's as simple as that.  To read more about what's available right now, visit the website at

No comments: