|H&M Launches David Beckham Bodywear Spring Collection with ad debuting at Super Bowl XLVIII. (PRNewsFoto/H&M)|
Since H&M launched David Beckham Bodywear in 2012, the brand continues to be one of the most popular staples for men in their stores worldwide. This year the company is launching Beckham's Spring 2014 campaign with an action-packed commercial directed by Nicolas Winding Refn, scheduled to air during Super Bowl XLVIII on February 2, 2014.
In the highly anticipated commercial, Beckham is seen getting accidentally locked from a photoshoot on a rooftop with no way to get down but to go through a series of stunts to find his way back. Beckham actually performed his own stunts for the commercial and did quite well. "I loved working with David for his new campaign," Nicolas Winding Refn said. "He is a natural in front of the camera and was fearless when performing his own stunts." The teaser, which was released this week, featured two versions where he is either #covered or #uncovered. Fans are asked to vote for their favorite and the winning choice will be broadcast during the Super Bowl. Voting starts on Monday January 27 and runs until midnight February 1.
"It was so exciting to work with one of my favorite directors, Nicolas Winding Refn, on my new campaign for H&M." Beckham said. "Nicolas pushed me hard to create an action-packed film, which shows off this season's new heritage-inspired bodywear at its best." The new collection features nine new pieces that include long-sleeve raglan tops, long-sleeve Henley shirts, vests and trunks. These will be added to the staple pieces which are carried all year in stores.
Voting for the ad is also taking place in H&M stores where fans can cast their ballots. For those die-hard fans who want to see Beckham in the flesh, he will be making an in-store appearance at the H&M Flagship store in Times Square New York on February 1.
(Note: the link will not work until the voting begins January 27)
|Photo: Courtesy H&M|