Showing posts with label collaboration. Show all posts
Showing posts with label collaboration. Show all posts

Sunday, April 13, 2014

Alexander Wang for H&M

Alexander Wang at the Alexander Wang x H&M Coachella Party
in Indio, CA. (Photo: Jarod Harris/Getty Images)

It's been confirmed that Alexander Wang will be creating the next designer collection for H&M.  Wang, who is also the creative director for Balenciaga, is thrilled about working with the retailer. "I am honored to be a part of H&M's designer collaborations. The work with the team is an exciting, fun process.  They are very open to pushing boundaries and to setting a platform for creativity.  This will be a great way for a wider audience to experience elements of the Alexander Wang brand and lifestyle."

The official announcement was made during a late night party hosted by the retailer and Wang during the Coachella Valley Music & Arts Festival in California.  H&M is credited for leading the fashion industry in doing designer collaborations ever since they launched their first with Karl Lagerfeld in 2004.  Many other retailers like Target and Macy's have followed suit.  The Alexander Wang for H&M collection will launch in selected locations and online starting November 6, 2014.

See the full show for Wang's spring 2014 collection for his own label below.

Wednesday, December 5, 2012

H&M Bike Collection For Men


Every season H&M has a collaboration with a designer and now they have done something different.  They have partnered with UK based Brick Lane Bikes to create a collection for men.  It's a brand new idea for H&M to create clothing designed for the lifestyle of a man who bikes around town.  The team at Brick Lane Bikes put the clothing through rigorous use to test the wear-ability of the clothing.

When you see the collection you'll notice the items are all classic pieces that are already worn by men.  The benefit here is they have been designed to fit into the lifestyle of a cyclist.  It builds on the man who is concerned with the environment and chooses to bike rather than drive.  It gives functionality of cycling gear but the wear-ability of regular classic clothing.