Alexander Wang for H&M

Alexander Wang at the Alexander Wang x H&M Coachella Party
in Indio, CA. (Photo: Jarod Harris/Getty Images)

It's been confirmed that Alexander Wang will be creating the next designer collection for H&M.  Wang, who is also the creative director for Balenciaga, is thrilled about working with the retailer. "I am honored to be a part of H&M's designer collaborations. The work with the team is an exciting, fun process.  They are very open to pushing boundaries and to setting a platform for creativity.  This will be a great way for a wider audience to experience elements of the Alexander Wang brand and lifestyle."

The official announcement was made during a late night party hosted by the retailer and Wang during the Coachella Valley Music & Arts Festival in California.  H&M is credited for leading the fashion industry in doing designer collaborations ever since they launched their first with Karl Lagerfeld in 2004.  Many other retailers like Target and Macy's have followed suit.  The Alexander Wang for H&M collection will launch in selected locations and online starting November 6, 2014.

See the full show for Wang's spring 2014 collection for his own label below.

David Beckham #Uncovered or #Covered Super Bowl Commercial

H&M Launches David Beckham Bodywear Spring Collection with ad debuting at Super Bowl XLVIII. (PRNewsFoto/H&M)

Since H&M launched David Beckham Bodywear in 2012, the brand continues to be one of the most popular staples for men in their stores worldwide.  This year the company is launching Beckham's Spring 2014 campaign with an action-packed commercial directed by Nicolas Winding Refn, scheduled to air during Super Bowl XLVIII on February 2, 2014.  

In the highly anticipated commercial, Beckham is seen getting accidentally locked from a photoshoot on a rooftop with no way to get down but to go through a series of stunts to find his way back.  Beckham actually performed his own stunts for the commercial and did quite well. "I loved working with David for his new campaign," Nicolas Winding Refn said. "He is a natural in front of the camera and was fearless when performing his own stunts."  The teaser, which was released this week, featured two versions where he is either #covered or #uncovered.  Fans are asked to vote for their favorite and the winning choice will be broadcast during the Super Bowl.  Voting starts on Monday January 27 and runs until midnight February 1.  

"It was so exciting to work with one of my favorite directors, Nicolas Winding Refn, on my new campaign for H&M." Beckham said. "Nicolas pushed me hard to create an action-packed film, which shows off this season's new heritage-inspired bodywear at its best."  The new collection features  nine new pieces that include long-sleeve raglan tops, long-sleeve Henley shirts, vests and trunks.  These will be added to the staple pieces which are carried all year in stores.

Voting for the ad is also taking place in H&M stores where fans can cast their ballots. For those die-hard fans who want to see Beckham in the flesh, he will be making an in-store appearance at the H&M Flagship store in Times Square New York on February 1.   

CLICK HERE TO START VOTING: http://www.hm.com/us/david-beckham-spring

(Note: the link will not work until the voting begins January 27)

Photo: Courtesy H&M

 

STYLE | H&M Spring Preview

Escape the dullness of winter by embracing the looks for next spring by H&M.  It may be cold and dreary outside but taking a peek at what is to come when the temperatures climb back up again is kind of fun.  Check out this spring lookbook video from H&M featuring some the items we can expect to see in stores as early as late January.

H&M at Paris Fashion Week

There was one runway show at Paris Fashion Week where anyone could buy the clothes straight off the catwalk.  For the first time H&M featured its collection at Paris Fashion Week.  The fashion retailer made its debut in a more intimate setting of the garden of Musée Rodin.  It was a collection that had simple, clean, lines and tailoring in the jackets.  The show opened with a black cape that had a subtle equestrian take.  Black and white was the core color story here with minimal use of other colors.  We saw bits of red, gold fringe and soft shades of pink.  Overall it was a wearable collection with pieces that could be worn by anyone and easily mixed into your wardrobe.