Thursday, October 29, 2009

Stella McCartney Partners with The Gap

The Gap Inc., announced that they are teaming up with fashion designer Stella McCartney. She debuts a Children's Collection for Gap Kids and Baby Gap for Holiday 2009.

McCartney, who is the daughter of the world famous Beatles Sir Paul McCartney, is better known for her women's' collections each season. Her debut collection in 2001 was in a joint partnership with Gucci Group. Since then she's been critically acclaimed around the world and has even ventured into sports performance clothing having designed for Adidas in recent years. This season she takes the leap into children's clothing.

Set to launch in stores November 2nd, 2009, her line for The Gap will feature styles for both boys and girls from 0-6 months up to 12 year old size ranges. Throughout the collection she remains true to her unique signature style. Mixing various pieces, in soft colours she fuses her high-end approach to fashion with a sense of practical design.

Taking style cues from her women's collections the girls lines feature skinny jeans, velvet blazers and smock dresses. While the boys line creates functional pieces including graphic t-shirts, utility jackets and pea coats.

McCartney uses organic cottons, cashmere and silk to create all the unique items for the collection. The colour palettes included neutrals, berry tones, grey and even leopard patterns.

The Gap representatives expressed how thrilled they are to be working with such a talent in the design world. Stella McCartney said, "For years now I've wanted to create a collection for kids. It's really exciting for us to do a boys and girls collection with Gap for the first time. I think it has a mix of the playful and practical. I tried to create a whole kids wardrobe. There are pieces that are classic and sort of timeless and hopefully very chic, mixed with more playful and a little bit cooler pieces. It's a reflection of our brand and a great way to experience it."

Visit Gap Stores this winter to see the new collection.

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