Tuesday, July 20, 2010

Rent the Runway

Jennifer Hyman and Jennifer Fleiss are the masterminds behind Rent the Runway.  If you've ever watched those amazing items parade down the runway and wonder if you could afford it, this is the place.  You don't have to fork over hundreds or even thousands of dollars for a dress you might only wear one time.  For decades men have had the luxury of renting tuxedos for special occasions.  As women, we deserve the same liberty with high end style.

Rent the Runway is the place where you can rent designer dresses and accessories for a fraction of the cost for any occasion.  Currently there are about 100 designers with merchandise featured on the website including; Nicole Miller, Matthew Williamson, Adam, Tracy Reese, Alice + Olivia, Diane von Furstenburg, Hervé Léger and Proenza Schouler.    The site is so easy to use and it's free to register.  Rent The Runway is gaining so much popularity that the company recently relocated it's headquarters into a brand new 9000-square foot space at 163 Varick Street in New York.

The great thing is, you can make reservations for the items you want for that special occasion.  Choose by style, size and date needed.  Rental fees start at $50 for a dress and go up above $200 depending on the designer and style.  It's all relative to the retail value of the dress or accessories you are renting.  It's only $5 for insurance to cover any possible damage to the dress like messy spills or minor things like missing beads etc.  You can also rent a second item for as low as $25.  Rent The Runway guarantees your items to be in the best condition and cleaned to the highest standards after each rental so that should not be any concern for customers.

Rent The Runway has over 500,000 registered members and can boast about gaining 20,000 new members every week.  Delivery is guaranteed same-day in New York City and next day in the rest of the United States. They currently do not ship outside the U.S. but, at the rate of growth it wouldn't be a surprise if they start to deliver to places like Canada, or the U.K somewhere down the road.


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