Tuesday, August 16, 2011

Lady Gaga Partners with Barneys

Gaga's Workshop for Barneys New York
(Photo: courtesy of Barneys New York)

Barneys department store is teaming up with Lady Gaga for it's Christmas holiday 2011 campaign.  The pop star will transform it's window display into 'Gaga's Workshop'.  Known for her extravagant clothing, over the top performances and refusal to look mainstream, this will certainly be an interesting partnership.  Barneys will dedicate an entire floor of its Madison Avenue store in New York to create Gaga's own version of Santa's Workshop.  This will be the first time Barneys has dedicated this much space to its holiday window theme.

She has also enlisted the aid of her style guru and Creative Director at Thierry MuglerNicola Formichetti. Artists Eli Sudbrack and Christophe Hamaide Pierson are also collaborating on this project in creating her workshop.  Beginning in mid-November, the entire display will encompass the fifth floor along with the iconic Madison Avenue windows.  There will be an assortment of limited edition items created and inspired by Gaga and Formichetti including accessories, cosmetics and rock candy jewelry.

Barney's will donate 25 percent of  the proceeds from sales of Gaga items to a charity of her choice.

Click here for: Gaga's Workshop

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