David Beckham Bodywear

David Beckham has partnered up with H&M to unveil a new collection of body-wear for men.  The official launch took place in-store at H&M's Regent Street store in London last week.  Fans lined up for hours to catch a glimpse of Beckham as he made an in-store appearance posing for photos and autographs with fans.

Beckham,  who was the face of Armani for a few seasons, is excited about his new venture into design.  It's a natural fit being a style icon to create with one of the world's most recognizable brands.  Over the last few years H&M has been very successful with it's celebrity and designer collaborations.

Celebrities including Bianca Jagger and Suzy Menkes were on hand to celebrate at the cocktail party in a pop-up gentleman's club afterwards.

The official commercial aired on NBC during Superbowl XLVI.  Take a look at the sexy video below.