After a successful launch in Asia last year, Levi's plans to launch its Denizen brand of jeans in America through Target stores this July. Since its launch in China, Levi's has made headway with the Denizen brand in India, Pakistan, South Korea and Singapore.
The mandate of this line is to provide the perfect fit. Denizen is a brand targeted at the younger demographic aged 18-28. The new generation who are cool, hip and the future trend-setters of our world. Before the brand hits stores in America this summer it will also debut in Mexico in June.